"One need only consider the poster 'Diaphane'… to perceive that an extremely
chic and prepossessing coquette (who is plainly particular as to her toilet accessories)
is taking evident delight in the use of this powder (endorsed by the renown Sarah
Bernhardt)…it is to be supposed that the product is unquestionably the best
of it's kind, and to be secured by the public in preference to all substitutes.
So much for the 'advertising value' of Cheret posters. (C.
Matlock Price p.26) "Once again Cheret presents his vivacious, scintillating
Parisenne, who sets all male hearts beating faster and evokes an 'oo la la' of
admiration. There is a more than passing resemblance between the self-assured
fashionably dressed young woman with the come-hither look and the frequently red-haired
Yvette Guilbert with the saucy mouth, the turned up nose, the rounded chin, and
the provocative gestures…"(Paris
1900, p.152) |
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