Full
size sold for $ 4,140 US
Poster Auctions International, NY. Nov 2003
An extremely popular maitre image owing to the wonderful combination of the child,
the dog, and chocolate milk. Set against a vibrant red and blue background, Lefeve
creates a design worthy of his mentor Jules Cheret, whom Lefeve was a pupil of
when he worked at the Chaix printing shop. "Obviously the concept of sharing
hasn't made its way into this hot chocolate loving lad's lexicon as of yet. But
can you really blame him. We're not talking about any old cocoa here. That's a
bowl of Cacao Lacte he's keeping from the begging pup at tongue's length, "the
most superior of all known chocolates and cocoas," no doubt made that way from
the kiss of milk hinted at in the beverage's name. While only producing posters
since 1893, Maindron wrote in his 1896 book that Lefevre, who received his training
from Cheret, was mapping out an active career in which he was showing not only
much promise, but an individual style whose work to date (including this image)
could only be judged as "outstanding" (pp. 82-83)" (Rennert,
PAI-XXXVII, 367) |
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