The "Nouveau Salon des Cent" portfolio
consists of a hundred posters created by one hundred of the best graphic designers
of our time, from 24 different countries including China, Japan, Mexico, Brazil,
Zimbabwe, the United-States and most of the European countries, as a tribute to
Henri de Toulouse-Lautrec, for the Centenary of his death, 1901-2001. Initiated
by the Toulouse-Lautrec Museum Partners' Club. In cooperation with the Toulouse-Lautrec
Museum of Albi. The printing was limited to only 380. The posters have been exhibited
in major museums and galleries around the world.
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The Designer - George Tscherny
He was born July 12, 1924 in Budapest,
Hungary. From the age of two he was raised in Berlin, Germany, where he received
his elementary education.
In December 1938, at age 14, he escaped Nazi Germany
along with his 12 year old brother Alexander by crossing illegally into Holland.
In Holland he studied the craft of cabinet making.
In 1941 he emigrated
to the United States, and worked as a machine operator while attending high school
in the evening.
He served with the U.S. army in England, France and Germany
from 1945 to 1946. Upon return to civilian life, he received his first formal
art training at the Newark School of Fine and Industrial Arts, concurrently finishing
his high school education at night. In 1947 he transferred to Pratt Institute
to continue his design studies. Sonia and George Tscherny married in 1950. They
have two daughters.
He began his professional career as packaging designer
with Donald Deskey & Associates in 1950. He joined George Nelson & Associates
as graphic designer in 1953 and became an associate and head of the graphics department
before leaving there in 1955 to open an independent design office.
has taught design at Pratt Institute, The School of Visual Arts, and lectured
as 'Mellon Visiting Professor' at the Cooper Union School of Art.
are represented in the permanent collections of the Museum of Modern Art, N.Y.,
the Cooper Hewitt Museum,
N.Y., Library of Congress, Washington, DC, Kunstgewerbemuseum,
An extensive selection of work is deposited in the print archive
and the electronic database of the Cooper Union School of Art. Over 100 posters
and other examples of work are included in the AGI archives of the Bibliotheque
nationale de France.
Tscherny served two terms as president of the American
Institute of Graphic Arts (AIGA) and is a member of Alliance Graphique Internationale
In 1988 the American Institute of Graphic Arts awarded George Tscherny
their annual medal 'In recognition of distinguished achievements and contribution
to the graphic arts'.
In 1992 the Visual Arts Museum invited Tscherny to
mount a one-man retrospective of his work in 'The Masters Series: honoring the
great visual communicators of our time'.
In 1997 George Tscherny was inducted
into the New York Art Directors Hall of Fame.