|Artist: Alexey Brodovitch (Russia 1898-1971)
|Title: Idees Ornamentales, Plate I & II
Avant-grade Pochoir (Hand coloured) original
lithograph(s) from "Dessins" printed in Paris,
issued by A. Calavas at the Librarie des Arts Decoratifs, 1920
Both Presented in 16 x 20 in. acid free, archival museum mat, with
framing labels. Ready to frame. Shipped boxed flat via Fedex.
Certificate of Authenticity.
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| Sheet Size:
||11 1/4 in x 15 in
||31 cm x 38 cm
The two plates by Brodovitch, who was born in Russia and worked in
Paris until 1930, demonstrate an unusual Bauhaus influence in the
graphic display of information. From the Art Deco portfolio "Dessins".
One of the series of pochoir design portfolios, with twenty pochoir
plates, issued by A. Calavas at the Librarie des Arts Decoratifs during
the 1920's. "An uncommon and brilliant Futurist portfolio"
"Alexey Brodovitch is remembered today as the art director
of Harper’s Bazaar for nearly a quarter of a century. But the volatile
Russian emigré’s influence was much broader and more complex than
his long tenure at a fashion magazine might suggest. He played a crucial
role in introducing into the United States a radically simplified,
“modern” graphic design style forged in Europe in the 1920s from an
amalgam of vanguard movements in art and design. Through his teaching,
he created a generation of designers sympathetic to his belief in
the primacy of visual freshness and immediacy. Fascinated with photography,
he made it the backbone of modern magazine design, and he fostered
the development of an expressionistic, almost primal style of picture-taking
that became the dominant style of photographic practice in the 1950s.
In addition, Brodovitch is virtually the model for the modern magazine
art director. He did not simply arrange photographs, illustrations
and type on the page; he took an active role in conceiving and commissioning
all forms of graphic art, and he specialized in discovering and showcasing
young and unknown talent. His first assistant in New York was a very
young Irving Penn. Leslie Gill, Richard Avedon and Hiro are among
the other photographers whose work Brodovitch nurtured during his
long career. So great was his impact on the editorial image of Harper’s
Bazaar that he achieved celebrity status; the film Funny Face, for
example, which starred Fred Astaire as a photographer much like Avedon,
named its art-director character Dovitch." (www.aiga.org “Alexey
Brodovitch, Modern Man” by Andy Grundberg)
Pochoir, French for stencil, defines a technique of print making
popular in France in the early 1900s. It is a labor intensive process
of applying brilliant color by hand using a series of cutout stencils.
Each plate is an original print using up to thirty stencils in one
image. All are hand colored and most are signed in the plate by the