"Successor to the Palace Theatre at 15 rue Blanche, the Nouveau
Theatre opened on October 17, 1891 at the same address, adjoining
the dance hall and cafe-concert of the Casino de Paris. To inaugurate
the stage, the owner (they were also both producers and directors
in those days) chose Scaramouche, starring the delicious red-haired
mime Felicia Mallet. For this pantomime about a commedia del l'arte-type
scamp, Cheret departs from his usual depictions of women in decolletage
to show the performer in her covered-up harlequin costume. "
(Rennert, PAI-XXXVII)
"Cheret's earliest known poster, dated 1858, is for the theatre,
and from there he went on to prepare some 500 posters for various
theatres, cabarets, music-halls, individual performers and shows
of every description. The Folies-Bergere was one of his frequent
clients for three decades (60 posters) and so were the Alcazar,
the Ambassadeurs, the Moulin Rouge, the Hippodrome and the Musee
Grevin. Some of his happiest and most popular designs are in this
category. He could exercise his uncanny ability to capture the dynamics
of the stage in the movement of dancers, mimes and acrobats"
(Rennert, PAI-VII)
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