"The Father of modern advertising." He developed
a keen insight into the enormous power of effective communication,
making him the most popular poster artist of his time. His contributions
to the Parisian humour magazine Le
Rire launched his career.
Cappiello in his studio, in 1902
Artists who have been able to gain a following in their
lifetime have always been very interesting to those who follow
history. Often, artists are able to help capture history in their
work. Sometimes they are instrumental in creating history. Leonetto
Cappiello was one of those artists.
The Posters of Leonetto Cappiello
by Jack Rennert
essential 'Cappiello' book. A gorgeous insight into the world
of Cappiello, extensively researched and beautifully illustrated."
534 color poster illustrations,
Hardcover, text in English.
336 pages $80.00 USD
and to Order
Cappiello's portraits and posters were playful and unique, a quality
that bred his success. His illustrations were clean and simple,
crossing the boundaries from Belle Epoque through to Art Noveau
to the more modernist approach of Art Deco while still combining
styles from previous eras.
Because of the simplicity of his graphics, Cappiello was able
to produce nearly 1000 posters in his time and was an inspiration
to many lithographers to follow. His work is sought after today
and may be found in galleries and museums throughout the world.