"The Father of modern advertising." He developed a keen insight into the enormous power of effective communication, making him the most popular poster artist of his time. His contributions to the Parisian humour magazine Le Rire launched his career.


Cappiello in his studio, in 1902

Artists who have been able to gain a following in their lifetime have always been very interesting to those who follow history. Often, artists are able to help capture history in their work. Sometimes they are instrumental in creating history. Leonetto Cappiello was one of those artists.



Cappiello
The Posters of Leonetto Cappiello
by Jack Rennert

"The essential 'Cappiello' book. A gorgeous insight into the world of Cappiello, extensively researched and beautifully illustrated."
Greg Yaneff

534 color poster illustrations,
Hardcover, text in English.
336 pages $80.00 USD
More details and to Order

Cappiello's portraits and posters were playful and unique, a quality that bred his success. His illustrations were clean and simple, crossing the boundaries from Belle Epoque through to Art Noveau to the more modernist approach of Art Deco while still combining styles from previous eras.

Because of the simplicity of his graphics, Cappiello was able to produce nearly 1000 posters in his time and was an inspiration to many lithographers to follow. His work is sought after today and may be found in galleries and museums throughout the world.

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Cappiello's Original lithographs from "Les Contemporains Celebres"
Portraits to the "Stars" of the turn of the Century,
Printed by Publications Octave Beauchamp & G. de Malherbe, Paris, 1904.
(photo's of each with bio in descriptions)

Ten of Cappiello's "Le Rire" Original page from the satirical weekly magazine (printed 1894-1897)