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Leonetto Cappiello

Italian (1875-1942)

"The Father of modern advertising." He developed a keen insight into the enormous power of effective communication, making him the most popular poster artist of his time. His contributions to the Parisian humour magazine Le Rire launched his career.


Cappiello in his studio, in 1902

Artists who have been able to gain a following in their lifetime have always been very interesting to those who follow history. Often, artists are able to help capture history in their work. Sometimes they are instrumental in creating history. Leonetto Cappiello was one of those artists.



Cappiello
The Posters of Leonetto Cappiello

by Jack Rennert

"The essential 'Cappiello' book. A gorgeous insight into the world of Cappiello, extensively researched and beautifully illustrated."
Greg Yaneff


534 color poster illustrations,
Hardcover, text in English.
336 pages $80.00 USD

More details
and to Order

Cappiello's portraits and posters were playful and unique, a quality that bred his success. His illustrations were clean and simple, crossing the boundaries from Belle Epoque through to Art Noveau to the more modernist approach of Art Deco while still combining styles from previous eras.

Because of the simplicity of his graphics, Cappiello was able to produce nearly 1000 posters in his time and was an inspiration to many lithographers to follow. His work is sought after today and may be found in galleries and museums throughout the world.

 


Leonetto Cappiello - Poster Gallery
click on each image for details


Cappiello's Original lithographs from "Les Contemporains Celebres"
Portraits to the "Stars" of the turn of the Century,
Printed by Publications Octave Beauchamp & G. de Malherbe, Paris, 1904.
(photo's of each with bio in descriptions)




Mme. Sarah Bernhardt

Original lithograph
printed in Paris 1904

 




Francois Coppee
Original lithograph
printed in Paris 1904

 




Jules Lemaitre
Original lithograph
printed in Paris 1904

 



Mme. Rejane

Original lithograph
printed in Paris 1904

 



Jules Claretie

Original lithograph
printed in Paris 1904

 



Mme. Segond-Weber

Original lithograph
printed in Paris 1904

 



Jean Richepin
Original lithograph
printed in Paris 1904

 


Mme. Martine Brandes

Original lithograph
printed in Paris 1904

 



Coquelin Aine

"Original lithograph
printed in Paris 1904

 



Mme. Jeanne Granier

Original lithograph
printed in Paris 1904

 



Mounet-Sully
Original lithograph
printed in Paris 1904

 


Mme. Jane Hading

Original lithograph
printed in Paris 1904

 




Mme. Delna

Original lithograph
printed in Paris 1904

 




Alfred Capus

Original lithograph
printed in Paris 1904

 







Great information
website on everything Cappiello.

"www.Cappiello.fr"



Ten of Cappiello's "Le Rire" Original page from the satirical weekly magazine (printed 1894-1897)




Yvette Guilbert

printed 1899




Coquelin Cadet
printed 1898




Balthy et Fordyce

printed 1899






Go to the history of
"Le Rire"



Mme. Rejane
printed 1898



Belle Otero

printed 1898


Jeanne Granier
printed 1898


Sado Yacco

printed 1898
Sold


Mealy Parisiana

printed 1900
Sold



Marguerite Delval

printed 1899


Galipaux

printed 1899
Sold
 

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